We make shirts that remind you to go outside.

The Origin

Two friends. A truck. A four-month lesson in what actually matters.

Two friends. A truck. Four months on the road with no office, no apartment, no plan beyond “let’s see what happens.” We were shipping orders from national park visitor centers and post offices we’d never heard of. Hammocks instead of hotels. Sunsets as the day’s main event.

“The road was teaching.
We just didn’t know we were doing research.”

Unhurried mornings feel different than scheduled ones. Meals eaten outside taste different. People talk differently when they’re not looking at their phones. Presence, it turns out, isn’t a mindset — it’s something the natural world pulls out of you whether you ask for it or not.

That trip ended. The lesson didn’t. Everything we’ve built since is just an attempt to make that feeling available to other people — a coffee space that slows you down, gatherings tied to the moon and the meteor showers, drops released when the seasons say so. Not at scale. Not forever. But for right now, in real life, together.